DUBAI WORLD CUP
Meydan Racecourse, Dubai, UAE | March 29, 2014
LIVE AND MULTIMEDIA SHOW | MEYDAN x PRISME INTERNATIONAL
The Dubai World Cup is the highlight of the Emirati calendar. Coined as “the richest horse race,” it is viewed by 128 million horse lovers worldwide. Prisme’s cutting edge technology, showcased in the opening ceremony, was the first 4K continuous LED screen, which ran along the grandstands for 100 meters. In addition, two other screens were added for a bigger than life picture as a live playground for performers.