Diriyah, Riyadh, Saudi Arabia | November 22nd, 2020
LIVE AND MULTIMEDIA SHOW | MINISTRY OF CULTURE OF SAUDI ARABIA x RICHARD ATTIAS & ASSOCIATES X SUPERBIEN
We are travellers who explore the world. We have been in so many different places. We have seen so many different cultures. We have met so many different peoples. Different and similar at the same time. Don’t we all aspire to the same things? Same questions, different answers, but same goals. We want to live well and give the future generations a better world. It’s what we have done since the beginning. Throughout the ages we had to deal with so many things that it’s our genes. Huge events and major concerns. Travellers for centuries, we’ve seen how hard it could be and how brilliantly we made it. All is a matter of balance. A balance that shapes our world as you’ll see.
ELEVATION is a tale that projects us into the world of tomorrow, when all the work we have done has taken effect and all the answers we have come up with are operational. It isn’t a science fiction tale, it’s a story of anticipation that tells where we could go if we do work together.
Holograms of a people from tomorrow appear among us to show the past of their ancestors, the future of our descendants. The world has changed at an unprecedented pace. People worked alone, and economic, environmental, and social disasters threatened them. However, we avoided this. We took a step back. In working together and taking our different strengths into consideration, we have given our world perfect balance, and the next generation will be thankful.
Built like a story, driven by a narrator and performed by a range of musicians, singers, dancers and acrobats playing with technology in a venue with a cutting-edge set design, ELEVATION is a story which simply shows us the reality that is to come, the one we are now shaping.